Stupidity rules, ok?

Thursday, August 04, 2005

Do it yourself, corporate style

It’s kind of horrible when nobody have anything nice to say about the fruits of your creative labouring. Sony Pictures knows all about this, all to well. But the people at Sony had a plan, “Let’s do it ourselves!” they said. If nobody would write good reviews of their films they would write them themselves. Or at least they wrote some good quotes for the posters and ads. A classic case of problem/solution, wouldn’t you say? Well, not everybody liked this creative solution; Sony got sued and they lost. And being a baby about it, Sony refused to take responsibility for their actions and instead singled out two employees to act fall guys and scapegoats.

Stupidity rules the corporations, ok?


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